Luke Russell

Zinrelo is a technology company that specializes in loyalty rewards programs. Samir Palnitkar is the founder of Zinrelo and a serial entrepreneur who has executed four successful startups prior to Zinrelo. He has more than 20 years of industry...Read More

Loyalty marketers everywhere usually never have a problem with collecting data, but distilling it to find the best quantity and quality poses a challenge to many. Loyalty360 talked to Emil Sarkissian, CEO of Loyalty Methods, a Rythmos company...Read More

Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts, is very proud of the company’s Best Western Rewards loyalty program that has earned several accolades in recent years. Most recently...Read More

Wyman T. Roberts, CEO of Brinker International, which owns Chili's and Maggiano’s Little Italy restaurant chains, knows that Chili’s must be more aggressive in a very competitive marketplace to spark heightened customer engagement...Read More

Yesway, a convenience store chain with a total of 70 locations in Iowa, Texas, Oklahoma, and Kansas, recently launched a new customer loyalty program, Yesway Rewards, that offers points for each dollar spent on fuel or in-store merchandise...Read More

Back in January, Augeo Marketing CMO Ken Greer offered Loyalty360 an unequivocal response to the following question: “Do you think Macy’s is on the right path to regain brand loyalty since it has fallen on hard times in recent...Read More

Kelly Koelliker, director, solutions marketing, Verint, told Loyalty360 that driving customer engagement is becoming more of a challenge for organizations of all sizes and industries. “Every interaction with a customer is an information...Read More

For eBags, the industry-leading e-tailer and travel gear expert, back-to-school is a vitally important season. Ebags officials work with popular YouTubers and bloggers to showcase the most popular backpacks for the 2017 back-to-school season. The...Read More

When Red Robin Gourmet Burgers CEO Denny Marie Post saw the company enter negative territory on both sales and traffic during the fourth quarter of 2015, officials set out to understand what was driving the decline by doing research with their...Read More

Creating brand alignment can be a challenge for loyalty marketers, but the potential benefits are highly attractive. Marc Rashba, vice president, Sony Pictures Entertainment, spoke with Loyalty360 about how his company views the current customer...Read More