Luke Russell

Season ticket-holders are the backbone of any sports team’s fan base and the Minnesota Twins are no exception. However, with the Sweet Spot loyalty program, the team wanted to engage with season ticket holders in a way where they could...Read More

Earlier this month Expedia launched Expedia Powered Technology, a toolkit of technology, marketing, and data offerings designed to help hotel partners drive knowledge and efficiencies to grow their businesses. Loyalty360 talked to Melissa Maher...Read More

For GameStop, which has built a devout and loyal following over the years, its PowerUp Rewards program is a critical piece of the company’s overall customer-centric focus. In the past 12 months, the loyalty program has added 1.5 million...Read More

As CMO of TIBCO Software, Thomas Been knows the importance of effective and impactful customer experience. TIBCO Software is an American company that provides integration, analytics, and event-processing software for companies to use on-premises...Read More

Technology solutions play such an important role today for loyalty marketers. Finding and leveraging the right solutions can lead to heightened customer engagement and brand loyalty. For business travelers, technology has opened up new and...Read More

Williams-Sonoma CEO Laura Alber knows that differentiation through customer experience is the path to greater success. Last year, Alber touted the company’s mission spearheaded by its customer-centric initiative, which includes supply chain...Read More

Officials at Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, realized their loyalty program needed a refresh. Hibbett Sports operates more than 1,000 stores in 33 states. Sarah Sharp-Wangaard, vice president of...Read More

To ensure customers continued to come first after the Dell and EMC merger, the company analyzed the financial value of customer retention through improved customer experience in hopes this would better focus the organization’s efforts. Via...Read More

Wine.com CMO Peter Elarde believes that being able to personalize the customer experience sets the company apart. Loyalty360 talked to Elarde about this theme, among other customer loyalty issues.What prompted the new website and what are your...Read More

Ruby Tuesday is in a tough position and company officials hope to turn things around with a “relentless” focus on improving the customer experience. During Monday’s fourth-quarter earnings call, Ruby Tuesday CEO Jim Hyatt...Read More