Luke Russell

For the past three years, the San Francisco 49ers have offered fans a loyalty program called Faithful 49 presented by Esurance. The program has been successful, but team officials sought deeper fan engagement. Matt Crowell, senior manager of...Read More

Jennifer Metz is vice president of business development at LoyaltyEdge. Leveraging 20 years of American Express’ expertise and thought leadership in the rewards program business from the award-winning Membership Rewards program to its...Read More

Following a less than spectacular first quarter−when its stock tumbled to its largest one-day loss since 1999 after same-store sales dropped for the second consecutive quarter−Kroger, the largest U.S. supermarket chain by revenue and...Read More

DataCandy was named among ‘end-to-end loyalty solution example vendors addressing the broadest spectrum of loyalty-specific needs for small and midsize organizations’ in a new report released by Forrester Research titled, Vendor...Read More

Customer loyalty is leveraged in various ways by many different brands. At Rack Room Shoes, customer loyalty is used in a variety of ways to strengthen consumer relationships and to build brand loyalty.Aimia is Rack Room Shoes’ loyalty...Read More

According to Nielsen data, nearly 60 percent of grocery shoppers don’t fully understand nutrition facts on product packaging. Since recognizing ingredients ranks first among consumers in terms of what influences their decisions to purchase...Read More

Making emotional connections are more important than ever for brands to acquire and retain customer loyalty. But can handwritten notes resonate with customers and have a far-reaching impact in this day and age? Loyalty360 will host a webinar...Read More

There are numerous challenges surrounding the creation of measurable experiences that drive customer loyalty. Loyalty360 talked to Bruce Lilly, lead copywriter for The Draw Shop, to get his thoughts on this issue and many others tied to customer...Read More

Restoration Hardware CEO Gary Friedman has targeted strategies to enhance the customer experience.While 2016 was a year of transformation and transition, 2017 “will be a year of execution, architecture, and cash flow at RH,” Friedman...Read More

Associated Bank has been the bank of the Green Bay Packers for nearly 100 years. The 2017 NFL regular season kicks off tonight as the defending Super Bowl Champion New England Patriots host the Kansas City Chiefs, and Associated Bank wants to...Read More