Luke Russell

Officials at The Draw Shop would have you know that everyone from the United Nations to Twitter uses whiteboard videos to advance their views. The term whiteboard video describes the recording of any creative story being drawn on a whiteboard...Read More

Loyalty marketers want to know how to create actionable insights that can help drive customer engagement and customer loyalty. Distilling data effectively is a major challenge for brands. Loyalty360 hosted a webinar on Tuesday titled, “CMO...Read More

Officials at Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, don’t want anyone left out of its Piece of the Pie Rewards loyalty program. Now, Domino’s is awarding points to its loyalty members...Read More

Yes, it seems it’s never too early to talk about the all-important holiday season−the annual make-or-break period for many retailers. One thing that can aid loyalty marketers during the upcoming holiday season, and spark customer...Read More

Andrea Heger, group vice president of client and broker management, Affinion Insurance Solutions, told Loyalty360 that the company’s goal is to develop consumer-centric programs for financial institutions that strengthen consumer engagement,...Read More

Officials at Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, maintain a vigilant outlook on changes in consumer behavior and adapting to provide a more personalized customer engagement. &ldquo...Read More

In the wake of devastating Hurricanes Harvey and Irma, customer satisfaction among U.S. homeowners and renters’ insurance will be squarely under a microscope the rest of this year and beyond. According to the J.D. Power 2017 U.S. Home...Read More

CIBC (Canadian Imperial Bank of Commerce) is excited about its Aventura Rewards loyalty program which allows clients to earn rewards points by using their CIBC Aventura® Visa cards. Loyalty360 spoke with Mark Swartz, senior director, Aventura...Read More

Frigidaire recently kicked off its brand relaunch with a major new marketing campaign, “Your House Rules,” which was developed to celebrate and champion the things that make every home unique. A national commercial featuring...Read More

Expanding the variety of rewards in a loyalty program is a surefire way to raise customer engagement levels. At Red Roof Inn, its successful RediCard loyalty program has gotten bigger and better. Guests can now use their RediCard points to not...Read More