Luke Russell

Loyalty360 CEO and CMO Mark Johnson weighed in on this week’s news about Macy’s new Star Rewards loyalty program. The venerable retailer has endured sinking sales and profits and plunging net income and same-store sales in recent...Read More

Officials at DSW, a leading branded footwear and accessories retailer, are excited about plans to spark customer loyalty amid a new brand mission, which is supported by key strategic initiatives focused on building engaging customer experiences...Read More

Alasdair James, who became the new CEO at Pier 1 Imports on May 1, is pleased with the company’s latest fiscal results but knows there is so much more potential that will strengthen brand loyalty. Despite delivering a comp sales growth of 1...Read More

Can Macy’s new Star Rewards loyalty program overcome sinking sales and profits and plunging net income and same-store sales that have shadowed the venerable retailer in recent years? On Wednesday, officials at Macy’s announced the...Read More

In the past few decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to millions of consumers at relatively little cost. Through mobile, digital, and...Read More

Last month Jen Gray, senior vice president, Brand, Marketing & Creative Services, HelloWorld, told Loyalty360 that, while digital innovation can take many forms and strategies, “we’re seeing more and more brands place an emphasis...Read More

The process of putting together an amazing whiteboard animation video that articulates a message can be truly transformative for your company, according to Summer Felix-Mulder, founder and CEO of The Draw Shop. On Tuesday Loyalty360 hosted a...Read More

On the heels of a solid, better than expected second quarter, fiscally speaking, officials at American Eagle Outfitters are optimistic about the future. “In the second quarter, we achieved sales and earnings above our expectations in a...Read More

Loyalty360 talks to all types of brands on a regular basis and one of the overarching keys to success among loyalty marketers are truly listening to customers. Brands can’t go wrong if they truly listen to their respective customers and...Read More

Creating those emotional connections with customers is an ongoing quest for loyalty marketers, and is pivotal in establishing long-lasting brand loyalty. But making those incredibly important and valuable emotional connections with customers is...Read More