Luke Russell

Driving customer loyalty is a challenge no matter the market. But, when it comes to the luxury market, are there different considerations? Loyalty360 talked to Eastwest Marketing Group CEO Lou Ramery about this intriguing topic.What challenges...Read More

Bank officials everywhere are always trying to drive increased customer engagement. What are the key factors that bankers can “bank” on to entice more customer engagement? According to a new global study from Affinion Group...Read More

Mark Vondrasek recently joined Hyatt as its executive vice president, global head of loyalty & new business platforms. In this newly created position, Vondrasek will direct Hyatt’s integrated experience strategy, which currently includes...Read More

Wine.com CMO Peter Elarde told Loyalty360 that the company used to be very transaction-oriented. “We cared a lot about a good customer experience, but we thought about it one order at a time,” Elarde explained. “Now we’re...Read More

Despite the growth of e-commerce and its incredible convenience, most consumers shop at brick-and-mortar stores, according to a new study from the National Retail Federation. In fact, the study shows that only about a fifth of U.S. consumers are...Read More

In mid-August, amid the wind down of Target’s Cartwheel Perks loyalty program, Ron Orgiefsky, managing director at emnos, told Loyalty360 that Target has been a progressive retailer for years, continually tweaking and adapting to keep...Read More

Before brands earn true customer loyalty, they must understand their customers. This is also one of the first steps toward building personalized customer experiences consumers now want and expect. Loyalty360 seeks to understand how leading...Read More

Loyalty360 talks to brands and vendors alike daily and a common refrain heard from many of these companies involves taking a holistic approach to customer loyalty. What that approach truly involves might vary from company to company. Loyalty360...Read More

In March, Nike CEO Mark Power said: “We’re aligning all of our firepower against the consumer experience.”  Like Nike, Parker leads by example and gets results. The latest innovative approach from Nike is its Consumer...Read More

A Merkle B2B customer loyalty study, based on results from an April 2017 survey of 400 North American and U.K. B2B enterprise buyers and sellers, is broken down into three reports that examine how: Non-financial incentives and business-building...Read More