Luke Russell

Customer loyalty is changing as it becomes more complex in the way that brands can leverage it to strengthen consumer relationships.   According to The Loyalty Report 2018, released Monday by Bond Brand Loyalty, the loyalty landscape is in...Read More

Artificial intelligence is a topic on the lips of loyalty marketers everywhere now and Maritz Motivation Solutions, a leading provider of loyalty programs to U.S. and global companies, recently announced the successful use of AI to predict the...Read More

Emotional benefits are an extremely important component for brands today.   At Nutrisystem, those benefits play a major role in casting expansive brand loyalty.   “There is not much that is more personal or emotional than a...Read More

Avis Budget Group has partnered with Toyota Connected North America, the global technology strategy business unit for Toyota, in a multi-year partnership that will add 10,000 Toyota vehicles to Avis Car Rental’s expanding fleet of connected...Read More

Officials for Express Mart are very excited about its new loyalty program, Around the Clock Rewards, that launched last month.   Petr-All Petroleum Consulting Corp. launched a Paytronix-powered loyalty program for its Express Mart...Read More

Artificial intelligence has been a hot topic among loyalty marketers, and one that officials at Wells Fargo have certainly considered. They have been exploring AI to see how it can impact their customers and improve their financial health in the...Read More

Officials at Urban Outfitters have gained key customer experience insights during the past years, thanks to their partnership with Medallia.   Loyalty360 talked to Caitlin Szpakowski, store operations and customer experience manager for...Read More

Greg Liberman, CEO of PuppySpot, believes that his company’s core service is, in essence, a loyalty program.   PuppySpot is a service committed to helping responsible breeders place their puppies with caring individuals and families...Read More

During the JPMorgan Gaming, Lodging, Restaurant and Leisure Management Access Forum earlier this month, Scott Maw, Chief Financial Officer and Executive Vice President at Starbucks, talked extensively about the role of personalization and its...Read More

Convenience is a priority for officials at BJ’s Wholesale Club as they always seek to augment the overall customer experience.   This week BJ’s Wholesale Club announced an expanded partnership with Instacart to offer members...Read More