Luke Russell

Employee engagement as well as corporate and social responsibility were the topics in Part 1 of a discussion with Steven Aldrich, GoDaddy’s chief product officer. In Part 2 he talks about the challenges and opportunities of personalization...Read More

The New York Jets recently announced a new multi-year partnership with IdentoGO by IDEMIA, the country’s preeminent identity-related service provider and exclusive provider of TSA Pre✓®. The agreement marks IdentoGO’s first NFL...Read More

Listening to customers and garnering invaluable feedback can, ultimately, help brands shape successful loyalty programs. Enter Choice Hotels International and its Choice Privileges loyalty program. Loyalty360 talked to Jamie Russo, VP, loyalty...Read More

The holiday season is always such a massively important time of year for loyalty marketers everywhere. For some, the holiday season represents the bulk of its annual sales so keen customer engagement and a superior customer experience are required...Read More

At Wheaton World Wide Moving | Bekins Van Lines, there is both a critical opportunity around the challenge of valuation countered by a mission to educate its customers−all focused on one goal: A memorable customer experience. Stephanie...Read More

It’s always interesting and compelling for the Loyalty360 audience to gain a perspective on customer loyalty from another part of the world to see what things may be similar, what things may be different, and where the challenges lie...Read More

Larry Wine, chief commercial officer for Bridge2 Solutions, told Loyalty360 that his company’s launch of  Loyalty Pay™−a rewards payment solution which enables the use of rewards currencies in retail stores at the POS and in...Read More

Prudential Financial, Inc. is a Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the...Read More

At Ally Financial, innovation is its lifeblood. Generating excitement, customer engagement, and interest are all ingredients of its ongoing quest for brand loyalty. Loyalty360 talked to Ally Financial CMO Andrea Riley about the concept of...Read More

Jennifer Johnson was recently named vice president of loyalty marketing at Foxwoods Resort Casino (CT), which is the largest resort casino in North America. Loyalty360 talked to Johnson about her goals connected to customer engagement and...Read More