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Luke Russell

Project Director, AIMIA

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Acting More Human Boosts Customer Loyalty

  • October 25 2017
  • Resource: DailyNews

Customers want their relationships with companies to have the same qualities they value in their personal relationships–qualities like trust, respect, empathy, openness, and reciprocity, according to C Space CEO Charles Trevail.  ...Read More

Brand Loyalty Starts Internally at Church’s Chicken

  • October 24 2017
  • Resource: DailyNews

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s Chicken CEO Joe Christina talked to Loyalty360 about the company’s...Read More

Relevant Messaging Triggers Elevated Customer Engagement at The North Face

  • October 24 2017
  • Resource: DailyNews

At the North Face, officials survey customers with two objectives in mind. “The first is product feedback,” Ian Dewar, senior manager customer lifecycle, The North Face, told Loyalty360. “We can reach out to key product...Read More

Study Helps Companies Track Business Priorities and Improve Customer Experience

  • October 24 2017
  • Resource: DailyNews

NICE inContact conducted a ground-breaking study that compares how businesses rate their success across more than 10 customer experience channels versus the actual experience and satisfaction that customers report in those channels. The new...Read More

Merger of IHG and Kimpton Loyalty Programs Presents “Best of Both Worlds”

  • October 23 2017
  • Resource: DailyNews

Susanna Freer Epstein, senior vice president, customer Loyalty Marketing, IHG (InterContinental Hotels Group), told Loyalty360 that “we’re bringing together the best of both worlds” in reference to combine two distinctive loyalty...Read More

Customer Types Humanize the Journey Map and Boost Brand Loyalty

  • October 23 2017
  • Resource: DailyNews

Officials at Strativity Group, the world’s leading customer experience consultancy, recently unveiled Customer Types and a revamped user interface within Touchpoint Dashboard. Customer Types enable users to create, manage, and relate groups...Read More

Loyalty Leaders “Out-innovate” Competition When It Comes to Customer Experience

  • October 23 2017
  • Resource: DailyNews

Brands that facilitate digital or social comprise more than one third (36 percent) of the 2017 Brand Keys Loyalty Leaders according to the company’s 21st annual survey. The New York-based brand loyalty and customer engagement research...Read More

Maintaining and Bettering Customer Experience Top Priority at Rockport

  • October 20 2017
  • Resource: DailyNews

The Rockport Group became a standalone company in August 2015, undergoing a major transition, carving out the business from two giant athletic companies, adidas, and New Balance. Nevertheless, some things remain constant: Such as maintaining and...Read More

Epsilon Receives Esteemed Honor for Customer Loyalty Excellence

  • October 20 2017
  • Resource: DailyNews

Epsilon, a global leader in creating connections between people and brands, recently received the prestigious 2017 Partner of the Year award by Citi. The award recognizes Epsilon’s high levels of performance and service providing...Read More

Interactive Video Holds Potential to Create Elevated Customer Engagement

  • October 20 2017
  • Resource: DailyNews

During Thursday’s Loyalty360 webinar titled, “Supercharge Your Videos With Interactivity,” which was presented by HapYak, Kyle Morton, chief product officer at HapYak, told attendees that video is no longer relegated to a company...Read More

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