Luke Russell

There are challenges associated with loyalty programs in every industry, but it appears there might be more facing grocery retailers. Loyalty360 talked to Eastwest Marketing Group CEO Lou Ramery about this intriguing topic.Can you talk about why...Read More

When John Esler, CEO of Esler Companies, started the company in 2004, he had a simple premise: Follow the Golden Rule with associates, customers, and partners, and success would follow. “From the start, we defined ourselves as a customer...Read More

Since it launched the Rewards for Good loyalty program in February 2014, AARP has enjoyed considerable success accompanied by high customer engagement levels. The program isn’t your typical spend-and-get program, but focuses squarely on...Read More

What will brands have to do in the future to truly connect with, gain customer loyalty from, and build strong relationships with NextGen consumers?   “At Alliance Data, we believe that loyalty for the Next Generations will mean...Read More

Best Western Hotels and Resorts has earned quite a reputation for its stellar customer satisfaction levels. So why has the company excelled in this area year after year?   Dorothy Dowling, Senior VP and CMO of Best Western Hotels and...Read More

The ever-growing importance of customer experience is particularly crucial in the credit card and merchant solutions industry—and how products should be designed with this in mind. The financial service providers that are getting it right...Read More

One of the big challenges in the wine category is remembering which wines you personally like or not—and recalling the name of the wine, according to Wine.com CMO Peter Elarde.   “We’ve created an area called ‘My...Read More

Last month’s announced merger between privately held Albertsons Companies, one of the nation’s largest grocery retailers, and publicly traded Rite Aid Corporation, one of the country’s leading drugstore chains, will offer...Read More

Loyalty programs can be significantly impactful on customers and beneficial to brands. The sophistication of some loyalty programs can create even stronger relationships between customers and brands.   But, how do you know when your loyalty...Read More

Come April, Target will be testing a new loyalty program in the Dallas-Fort Worth area called Target Red.   Company officials declined comment, but the company website offered a brief description of what’s in store for customers...Read More