Luke Russell

Since 2002, The Stevie Awards have recognized excellence both on an individual and organizational level. In the always competitive Sales & Customer Service group, past Stevies for Best Relationship Management Solution have gone to respected...Read More

All marketers seek a competitive advantage to, ultimately, gain brand loyalty. But now, instead of that competitive advantage being driven by customer-facing analytics, a new study shows that companies are shifting their focus toward to back...Read More

Keeping things simple is a goal of every brand. Simplifying a Customer Experience program can be truly beneficial for any brand and its bid to retain and attract customers. On Tuesday, March 29, 2016, Loyalty360 will host a webinar titled, &ldquo...Read More

Creating a memorable customer experience is such a critical piece of the brand loyalty puzzle. Just ask officials at Krispy Kreme Doughnuts. “We made substantial progress in transitioning our discounting program from a heavy reliance on...Read More

Engaging with customers via mobile channels has been a hot topic in loyalty marketing for several years, yet it seems as though there is still a distinct division between companies that “get” the platform, and those that do not...Read More

The Hertz Gold Plus Rewards loyalty program returned to its winning ways during the recent 2016 FlyerTalk Awards.   As voted by the 600,000 business and leisure travelers that make up the FlyerTalk community, Hertz snared top honors in the...Read More

Best Western Hotels & Resorts has always placed a high priority on customer loyalty, listening to its customers, and rewarding them. That formula has proven to be a great success over the years. Tammy Lucas, VP, Advertising & Marketing...Read More

As results continue to come out of the Brand Keys Customer Loyalty Engagement Index (CLEI), some groups have produced surprising results in terms of winners and rankings. The credit card company ranking, however, was not one of those categories...Read More

Customers at MOOYAH Burgers, Fries & Shakes wanted more from their favorite place to eat. They told company officials what they wanted and, as a result, there is a new mobile app aimed at engaging customers and building customer loyalty...Read More

Using digital technology to elevate customer engagement is a great way to enhance brand loyalty today. The rise of mobile customer engagement has been rapid and brands are trying to meet customer expectations in this area. But, according to a new...Read More