Luke Russell

Extended Stay America, the U.S.’s largest owner operated hotel chain, recently announced that its loyalty program, Extended Perks, has enrolled its one-millionth member within a year of launching in 2015. The program started last spring and...Read More

Sprint has made great strides in recent years in the area of customer acquisition. Now, Sprint officials hope to land some more new customers by leveraging a unique offer that involves the incredibly successful Amazon Prime loyalty program...Read More

Besides customer experience, innovation is a massive buzzword in loyalty marketing these days. For Lululemon Athletica, innovation is a top priority that plays a starring role in its ongoing quest for brand loyalty. Lululemon Athletica CEO...Read More

Mobile customer engagement is huge these days and, according to a new Vibes study, consumers expect service-based communications from companies. Whether it’s an alert that their payment has been processed or their order has shipped, these...Read More

As any marketer will tell you, listening to customers is much easier than understanding them. As brands continue to find ways to engage consumers and drive profits, misconceptions have begun to cloud the bigger picture of customer loyalty programs...Read More

Growing sandwich chain Which Wich Superior Sandwiches received praise for its loyalty program on Wednesday, earning a Paytronix Systems Loyaltee Award for “Best Loyalty Launch.” The chain launched Vibe Club Rewards in late 2015 across...Read More

In sports, sustained excellence over a substantial period of time is a daunting task. In retail, it’s the same thing, yet Dollar General has posted sustained excellence and yielded great customer loyalty during an extended period of time...Read More

Most companies are hindered by some degree of disengagement, whether it stems from an inadequate flow of information, employee-management disconnect, being out of touch with the market place, operational dysfunction, or just general entropy. In...Read More

Customer experience is seen as a key differentiator today among loyalty marketers. For GameStop, that is certainly the case, as CEO Paul Raines attested to during the company’s fourth quarter earnings call on March 24. “Our per-store...Read More

Market research giant J.D. Power and Associates released a new report this week that offers up surprising new data regarding Millennial shopping habits. The study takes a unique look at the hot button demographic, dispelling misconceptions that...Read More