Luke Russell

Customer experience, if it becomes a sustainable and memorable one, is viewed as a pivotal differentiator for loyalty marketers. Just ask Dave & Buster’s. Dave & Buster’s CEO Steve King noted that 2015 was a record-setting...Read More

Brand loyalty for West Coast flyers may be in for a shift with Monday’s major announcement that Alaska Air Group is acquiring Virgin America for $57 cash per share. The merger has a total value of about $4 billion, underlining the...Read More

Email communication is still one of the best ways for brands to promote customer engagement. But, sometimes brands need to use certain standards in this key customer loyalty process. Customer Communications Group, a full-service loyalty and...Read More

Customer loyalty solutions provider Thanx took another big step forward on Tuesday with the launch of the Thanx Branded App. The app allows businesses to incorporate a full-fledged mobile loyalty app at a steep discount compared to the process of...Read More

Starwood Hotels and Resorts CEO Thomas B. Mangas pointed to “the most powerful loyalty program in the travel industry” in a letter to Starwood employees on March 31 amid furious discussions about a possible acquisition by Anbang...Read More

Starting this month, Walmart Credit Card and Walmart MoneyCard holders will have a new tool to help them keep more money in their pockets. And, it will enhance the customer loyalty value proposition at the same time. The new, simplified rewards...Read More

Baseball’s annual Opening Day, for many fans, is a day of hope; anything can happen, and every team has a chance at bringing home a coveted World Series win. Some teams, however, have picked up a big win before their season has even started,...Read More

Staying true to its customer loyalty strategies, Sonic has seen its same-store sales continue to rise in recent years. During the company’s second-quarter earnings conference call, Sonic CEO Clifford Hudson talked about that point. &ldquo...Read More

Sage Software officials wanted to refine their customer feedback gathering system to better serve customers. They wanted to focus on leveraging customer insights to elevate the overall customer experience. Enter customer experience management...Read More

Engaging customers with new and exciting destinations aboard new and luxurious ships is a major part of attaining brand loyalty at Carnival Cruise Line. Part of that demand creation is the excitement around the much anticipated delivery of...Read More