Luke Russell

In their continued quest to encourage customer loyalty in unique and innovative ways, Virgin America announced on Wednesday that it’s partnering with Starwood Hotels & Resorts in a collaboration that will see loyalty members of both...Read More

Building on an already stellar loyalty program, Dunkin’ Donuts is giving new members even more incentive to join in and engage with the brand’s DD Perks Rewards program.   From April 14-21, new enrollees to the program can use...Read More

In an innovative move, 1-800-FLOWERS.COM is expanding their customer experience presence to Facebook Messenger. On the heels of the social media giant’s announcement at its F8 Developer Conference that “chatbots” are coming to...Read More

For customers, having their favorite brands available in mobile app form may seem like a given. The portable convenience and exclusive features that come from a well-designed app are valuable tools in building customer engagement and staying top...Read More

Marriott International CEO Arne Sorenson sent a letter to the company’s loyalty program members last week in light of the merger with Starwood Hotels and Resorts. Sorenson’s letter was titled, “One Step Closer to More Choices...Read More

For nearly a quarter century, CarMax has satisfied its customers with excellent service and offered value that has instilled brand loyalty. “It’s an exciting time for CarMax,” CarMax President Bill Nash said during the April 7...Read More

Victor Herrero has been CEO for Guess for the past nine months and he outlined some strategic plans to expand the brand’s customer loyalty in the next three years. Herrero’s plans came during last month’s fourth-quarter earnings...Read More

As brands continue to leverage new technologies in an effort to engage customers across multiple channels, Denver-based Store of Lingerie (SOL) is following suit with the recent announcement of a partnership with dotmailer. The collaboration seeks...Read More

Albertsons, which acquired Safeway Inc. for $9.2 billion in January 2015, recently launched the highly successful Just for U digital loyalty program that was introduced by Safeway in 2011. Albertsons launched the Just for U program at...Read More

On the heels of a difficult third quarter, which was negatively impacted by some bad weather in the Southeast and up the East Coast, officials at Ruby Tuesday said during their April 7 earnings conference call that they plan to focus on the...Read More