Luke Russell

Digital solutions have fared quite well for CVS in the past and, now, with the launch of CVS Pay, a new, end-to-end mobile payment solution at CVS Pharmacy, company officials are optimistic that this will further enhance the customer experience...Read More

When Marvel recently launched its first-ever loyalty program, powered by CrowdTwist, could that have opened the doors to, possibly, a new era in customer loyalty? Peter Phillips, EVP/GM, Interactive & Distribution for Marvel, told Loyalty360...Read More

Customer experience has proven to be a key differentiator for Medicare Advantage as its enrollment continues to grow and now comprises 31% of individuals eligible for Medicare—nearly 18 million of the 57 million Medicare members across ...Read More

One year after Drydock Footwear Group and The Rockport Company joined forces to become The Rockport Group, Rockport, a leader in men’s and women’s footwear since 1971, on Wednesday launched a new global brand repositioning campaign...Read More

Chase and The Ritz-Carlton Rewards, the guest loyalty program of The Ritz-Carlton Hotel Company, L.L.C., recently announced enhancements to The Ritz-Carlton Rewards Credit Card, including the upgrade of the card to Visa Infinite. Card members will...Read More

When a brand makes changes to its loyalty program, sometimes those changes are received well by customers, but other times (i.e. Starbucks) not so much.Loyalty360 caught up with Christopher Barnard, President at Points, to learn more about the...Read More

Insurance might not be the sexiest industry when it comes to customer-centricity, customer engagement, customer loyalty, customer experience, and brand advocacy. But at The Guardian Life Insurance Company of America, these things are a way of...Read More

Novu bills itself as the health care industry’s marketing platform that provides intuitive consumer health tools, incentives, and a customer experience that builds long-term engagement via desktop, mobile, or tablet.Loyalty360 caught up with...Read More

Meeting customer needs is an ongoing challenge, Shawn Stewart, Vice President, Loyalty and Analytics, Canadian Tire, told Loyalty360 in late 2014. Stewart made that comment before Canadian Tire’s iconic loyalty program−My Canadian Tire...Read More

While Whole Foods isn’t scheduled to roll out a national loyalty program until sometime in 2017, it appears it’s on its way to a splendid proposition. Whole Foods, the Austin, TX-based organic grocer, first tested the loyalty program...Read More