Luke Russell

Vitamin Shoppe’s Health Awards loyalty program has been available for several years, but four months ago company officials revamped their platform to drive a better and more seamless customer experience.Loyalty360  caught up with Rose...Read More

David Boone, Executive Vice President and Head of U.S. Partnerships and Shared Services at TD Bank, believes that the changing retail landscape could impact the credit card partnership industry and, in turn, loyalty marketers.Loyalty360 ...Read More

Loyalty marketers everywhere would like to know what the future holds. As technology changes, seemingly, at the speed of light, loyalty marketers want to focus on what’s coming next.Loyalty360 caught up with Christopher Barnard, President at...Read More

Given their increasing tablet and phone traffic, Stein Mart officials desired a responsive website and simplified checkout to enhance customer engagement and customer experience. As a result, fashion retailer Stein Mart partnered with Kibo to...Read More

Sears officials have made it clear this year that they want to be an “asset light, member-centric integrated retailer” leveraging its Shop Your Way loyalty program. What’s more, they want to offer a unique customer experience...Read More

Building customer relationships to attain greater brand loyalty is something most marketers aspire to on a daily basis, talk about, but might wind up delivering against this goal in varying degrees of success. But at The Guardian Life Insurance...Read More

Officials at Publix Super Markets pride themselves on an absolute commitment to the customer that plays out every day in each and every one of their stores. Customer engagement is such a crucial part of the company’s mantra. Recently...Read More

Peter Gorla, Vice President & Chief Marketing Officer, Managing Director – VOILÀ Hotel Rewards, is excited about an innovative new loyalty program that launched a the newly renovated The L.A. Hotel Downtown. VOILÀ Hotel Rewards, the...Read More

It’s always interesting for brands to hear what other brands are doing or thinking about the state of marketing, customer loyalty, customer engagement, technologies being used to reach certain goals, and the attendant challenges. Loyalty360...Read More

Emotional connections are the ultimate goals for any successful brand that seeks long-term customer loyalty. Having a corporate culture steeped in storied history and tradition, along with an unwavering pledge toward customers and employees...Read More