Luke Russell

The value and importance of an engaged workforce is imperative now for any brand. Engaged employees understand the company’s goals and customer base, which can have a great impact on customer experience and brand loyalty.   Last year,...Read More

Upstart women’s intimates company Adore Me has made great strides since it launched in March 2012, reinventing the fashion space while attracting considerable brand loyalty. Its revenue was nearly $84 million in 2016 and the company has more...Read More

Based in Holyoke, Mass., and established in 1885, PeoplesBank has proudly been named as a Top Place to Work by The Boston Globe for seven years in a row. What makes the bank such a good place to work? One is the emphasis they place on the customer...Read More

It’s game on for Bond Brand Loyalty.   Bond Brand Loyalty, a leading global customer engagement agency, continues to build on a series of recent partnerships as a way to further enhance its abilities to deliver increased customer and...Read More

Brother has been operating in Canada since 1960, providing the country with its staple of technology-based office equipment—typewriters, cash registers, adding machines, calculators, word processors, laser printers, fax machines, scanners...Read More

Creating and maintaining brand loyalty in the auto industry is an extremely daunting challenge. But for General Motors, ever since it emerged from bankruptcy in 2009, the 110-year-old company has been moving smoothly. And when it comes to brand...Read More

  When officials at Bloomin’ Brands launched their Dine Rewards loyalty program 18 months ago, it came after considerable research and customer surveys.   Barb Millette, Senior Director of Loyalty and CRM for Bloomin&rsquo...Read More

DFW (Dallas/Fort Worth International) Airport was recently recognized as the top large airport in North America, ahead of others such as Hartsfield-Jackson International Airport in Atlanta and Denver International Airport. The recognition came...Read More

Officials at Paytronix believe that a data-driven model can help boost c-store customer engagement and customer loyalty. Loyalty360 talked to Jeff Hoover, C-Store Data Strategist, Paytronix, to learn more about how c-stores can enhance long-term...Read More

Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint. Loyalty360 talked to Michelle Wildenauer, Senior...Read More