Luke Russell

For any marketer, brand loyalty is the ultimate goal from any customer. But when consumers believe there is a growing threat from online fraud, they will take any measures to protect their privacy, according to a new report from American Express. ...Read More

For eBay, the world’s largest online marketplace, connecting successfully with global customers is an ongoing process that is refined over time, leading to brand loyalty. During its fiscal third-quarter earnings call on Wednesday, eBay CEO...Read More

Loyalty marketers are always seeking better and more efficient ways to target various customer segments. Being able to personalize communications to certain segments goes a long way toward engendering deep brand loyalty. Gauging customer behavior...Read More

Following four consecutive quarters of declining sales, a CEO set to leave the company at the end of the year, and now contention from a key investor, Pier 1 Imports is in a rather difficult situation as the all-important holiday season is near...Read More

The evolution of metrics used to measure customer experience and customer loyalty has evolved at AARP, fueled by its Listening and Insights program. Customer-centricity is a firm mindset for AARP officials and they are beholden to that theme on a...Read More

Customer loyalty in the airline industry is an ongoing challenge. In recent years, many airlines implemented fundamental shifts of their loyalty programs, basing them on ticket price, rather than distance flown. For many frequent fliers of any...Read More

Customer loyalty exists in every market segment, but for truck owners in the U.S., it has reached an all-time high, according to a new study from Edmunds.com. The study findings come in the midst of October’s traditional “Truck Month,...Read More

When Domino’s Pizza launched its first-ever loyalty program in the fourth quarter of 2015, CEO Patrick Doyle was very excited about its prospects. “We’ve seen what loyalty programs do for customers across many different...Read More

The Finish Line has long held a deep commitment to its female consumers. But now, company officials plan to heighten the customer experience for female customers through a combination of their female-specific brand experience, #WeAreMore, an...Read More

Opening up a loyalty program to all customers is crucial to sparking customer engagement. Officials at The Bon-Ton Stores realized this point and factored that rationale into their expanded loyalty program known as LoveStyle Rewards. Shoppers...Read More