Panels represent opinions waiting to be shared. The question of the day is whom do we want to invite to the party? If your goal for 2015 is to create, manage and leverage a survey panel then careful thought needs to be given to deciding whose...Read More

Just 34 days make up the commerce-laden holiday season bookended by Thanksgiving and New Year’s Day. It’s a short window of time representing billions of dollars in consumer spending, weeks of time off from work, countless miles on the...Read More

Much of the change in the market research industry revolves around moving data collection online. Tools such as Cvent are excellent at collecting survey data interactively, yet they are also capable of producing easy to read print surveys. Why in...Read More

Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee...Read More

The number 13 is typically an unlucky number. And in the case of employee engagement, only 13% of employees are engaged worldwide, according to Gallup’s State of the Global Workplace report. Quite astounding to think that 87% of the...Read More

Filthy rooms, paint peeling from the walls, inedible food in the dirty restaurant, and an overall lack of accountability from leadership and staff. These are just a few of the wonderful surprises in store for world renowned chef Gordon Ramsay on...Read More

Survey Innovation Series Part 1It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down...Read More

Segmentation is the process of dividing the market into homogenous groups which can then be marketed to differentially. There are numerous bases that can be used for dividing the market everything from batteries of attitudinal questions to...Read More

How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our price in the ballpark? There are numerous ways to test price including market experiments designed to measure elasticity up...Read More

When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which facilitates decision making. When we work with scaled questions, “e.g. How likely...Read More