Think about rewards programs that you are enrolled in. Best Buy? CVS? The café in your building? What attracts you to the program? It is your loyalty toward the brand or is it because of the discount or free offer you might receive? For...Read More

Market research is all about supporting the brand. Companies with a defined brand strategy are better suited to dealing with the vagaries of the marketplace. In a recent article by HubSpot they identified seven core practices necessary for...Read More

If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of time is as important to marketers as it is scientists. The company that is late to the market will indeed miss the sales opportunity.This...Read More

One of the lessons I learned early on as a market researcher is the need to get down into the trenches. It is absolutely necessary if you want to be able to understand the journey a prospect takes to become a customer. This is especially true...Read More

The agile methodology has become a de facto standard in software development, but now has found its way into the market research arena. The advantage agile brings to the table is its ability to better manage the unplanned events, such as a needed...Read More

I hate to do it, but I'm going to rely on a tried-and-true metaphor to drive home the importance of setting realistic benchmarks for your survey program. Here we go.I constantly see walls of magazines in grocery stores with headlines like...Read More

Being in business means more than just selling your services or goods. According to a study, being in business today means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly --...Read More

There are numerous ways to measure attitudes and beliefs. Many have been covered in this blog previously. One of my favorites is the semantic differential. Unlike Likert scales, which measure level of agreement, the semantic differential exposes...Read More

I’m sure you read the headlines last week. In an unprecedented move, Netflix announced that employees can nowtake unlimited parental leave in the first year that a child is born. Queue the Hallelujah Chorus.This is huge. This is a game...Read More

Testing 1,2,3Online survey platforms have enabled both B2B and consumer market researchers the ability to conduct concept tests with a greater degree of ease than found in previous generations. Gone are the days of filling auditoriums to test...Read More