We recently conducted a survey during a webinar which we hosted on Experiential Rewards, “Experiential Rewards Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time”. This webinar offered attendees insight into...Read More

The idea behind Overstock.com is really cool.  Not only can customers shop for top quality brands at a tremendous savings under one cyber umbrella but to manufacturers, retailers and distributors the company provides an alternative selling...Read More

It seems like everyone has a loyalty program in place – and for that, as a consumer, I am grateful. I utilize each and every program to its fullest and have been lucky to receive my fair share of free flights, hotel nights, merchandise and...Read More

Brand loyalty or loyalty to the rewards? This is an interesting question posed by Suzanne Vara recently on Social Media Today – and one that I often think about. We all know that times are tough and the economy isn’t what it used to...Read More

How did you shop over the Thanksgiving weekend?  If you’re like a growing number of consumers, you may have taken advantage of in-store craziness on Black Friday but by the end of the weekend, you and 226 million of your fellow...Read More

More than two-thirds of consumers have at least one customer loyalty card and nearly a third have two or more; however, more than half of those consumers are ready to change brands due to lack of engagement, extraneous messaging or fruitless...Read More

Helping my co-workers prepare for our November 15th Webinar, “Rewarding Customer Loyalty One Unforgettable Experience at a Time” took me back to my years working in the incentive marketing business for John E. Connelly, who was a...Read More

We’ve all heard of Groupon and Living Social – and many of us have purchased something from one or the other. In fact, according to a recent ForeSee study of more than 22,000 customers of ecommerce sites, about two-thirds (65%) of...Read More

“A wise man learns from his mistakes, but an even wiser man learns from the mistakes of others.”                                       ...Read More

I recently came across an article titled, “We’re all marketers now” by Tom French, Laura LaBerge, and Paul Magill which truly hit home, seeing that marketing is my primary role – and one that I try to instill on all of my...Read More