Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, and customer behavior. He's also the bestselling author of Contagious: Why Things Catch On and Invisible...Read More

Founded in 1920, Pitney Bowes could be seen as a legacy brand if it weren’t for the fact that it is on the leading edge of ecommerce in the 21st century.   “Overall, our goal is to help brands, retailers, and marketplaces...Read More

The changes that digital disruption has brought to the newspaper industry have been both a blessing and a curse. Of all the media outlets affected by the rise of new technologies, newspapers have arguable been hit the hardest. As an industry that...Read More

When California Pizza Kitchen (CPK to those hip to the chain) began its rebranding initiative three years ago, one component they knew they wanted to include was a loyalty program. Enter Ashley Ceraolo who was hired around this time. Her current...Read More

You would be hard-pressed to discover a retailer or marketer today that will contest the critical importance of customer data. But not everyone can leverage this analytical tool with the same degree of sophistication and expertise. For many, the...Read More

The Vanguard Group, one of the world’s largest investment management firms, has over 20 million clients, most of which will never interact with the company in person.   “At Vanguard we are managing your money,” explains...Read More

Interactive personalized video is a great way to create a better customer experience and better customer engagement. That’s according to Scot A. Laudicina, Vice President, Cross Sell, Pitney Bowes Software.   During a session at the...Read More

Melissa Lemberg, Regional President, Manifest, believes that the intersection of business insights and customer-centricity can lead brands to emotional connections and, ultimately, customer loyalty.   During a session at the recent...Read More

Working toward a true customer experience (CX) mindset means putting customers at the heart of everything a brand does. And for the most devout CX disciples, this even means going as far as disrupting the very core of the business. Often, this...Read More

Harley Manning, VP, Research Director, Forrester believes that, inherently, a digital customer experience is a better experience.   “In general, digital experiences tend to not to be perceived to purely physical experiences,&rdquo...Read More