Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and elsewhere – have got it wrong. Loyalty isn’t some tit-for-tat...Read More

Combining loyalty programs with payment methods is not a new concept. (Think private label credit cards, co-branded credit cards). However, over the last 24 months we have seen an evolution in how these two important retailing components work...Read More

Has the rise of digital, social and mobile technologies affected your marketing organization? In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all...Read More

In the first post in this series, I introduced the collection of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It's...Read More

As mentioned in my previous post, there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing maangement and marketing analytics. It's important...Read More

Wow! I just chaired a meeting of mobile industry executives and even they are confused about the new emerging payments landscape. So, I can only imagine how you can be a “deer in the headlights” if you are a brand, hospitality company,...Read More

CurriculumLoft is the maker of the Kuno, perhaps the most successful Android challenger to date against the iPad in K-12 schools. That’s right – this family-owned Indianapolis, Indiana firm has succeeded against...Read More

Recently I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to...Read More

When last we spoke to Ellen Brasse of Swiss grocer Coop, she told us how her team had successfully launched in 2009 an mobile grocery home delivery app for smartphone-wielding consumers who did not have time to get to the store. We profiled that...Read More

Received the following today from United: “Recognize excellent customer service and you could win big.  United's new Outperform Recognition Program rewards eligible employees who provide excellent service and the eligible...Read More