Every so often, changes throughout our industry cause us to challenge ourselves on the way we approach our business.  While we learn, implement and refine our processes to adapt to these changes, we sometimes settle into a normal way of doing...Read More

Every so often, changes throughout our industry cause us to challenge ourselves on the way we approach our business.  While we learn, implement and refine our processes to adapt to these changes, we sometimes settle into a normal way of doing...Read More

The theme for Merkle’s 10th Executive Summit, taking place from June 10 to June 12 in Charleston, SC, is “Connected CRM – Monetizing Your Customer Strategy.”  Given the recent focus in the Life Sciences industry...Read More

A recent webinar was being promoted with the following information:  “94% of executives polled suspect that their customer and prospect data is inaccurate in some way. In fact, respondents think that, on average, as much as 17% of their...Read More

A recent webinar was being promoted with the following information:  “94% of executives polled suspect that their customer and prospect data is inaccurate in some way. In fact, respondents think that, on average, as much as 17% of their...Read More

Much is expected of chief marketing officers, today. With perpetually connected and highly informed customers, old marketing approaches are no longer effective, and marketing professionals that aren’t ready for this shift are vulnerable. As...Read More

Barnacles … over time they can attach themselves to your marketing ship. They impact speed, performance, and direction. If you continue to let them build, they could even stall and sink your ship! In the explosion of the overused term...Read More

Barnacles … over time they can attach themselves to your marketing ship. They impact speed, performance, and direction. If you continue to let them build, they could even stall and sink your ship! In the explosion of the overused term...Read More

Just when it seems that an economic spring has arrived – stocks are up and unemployment continues to fall – we’re treated to a blizzard of hard-to-stomach restaurant industry statistics. According to the latest Knapp-Track Index...Read More

Stuck to the TV this weekend after a week at the Loyalty Expo, unable to physically do much else, I’m finding a metaphor between topics at the show – achieving the perfect customer experience - and what it takes to win in the...Read More