As today’s discerning consumers increasingly demand to be treated as individuals and receive offers tailored to their interests, personalisation has inevitably become a hot topic.  By knowing what people buy, how much they buy, when and...Read More

As I’m sure you would agree, anyone in a leadership position has a tough job. They have expectations to meet, metrics to measure, goals to achieve, deadlines to hit, and maybe the most difficult but most important, a team of individuals to...Read More

Weather is nature’s original mobile app: it happens to everyone, everywhere, 24 hours a day. Perhaps that explains why The Weather Company has been such a huge hit with mobile audiences. The company was an early mobile adopter, creating its...Read More

With the option to buy via several different channels, shoppers have become very aware of choosing the best price and often wait for the now inevitable – and seemingly ever present – sales. But is discounting really the most effective...Read More

Keeping an organization running smoothly every day is challenging enough. However, that’s only part of the picture. Are you listening to your customers today to know what you’ll need to do to run your business smoothly tomorrow?One way...Read More

Many popular apps rely on geolocation technology to provide local information on things like the weather, restaurants and cinemas.  People are also very familiar with navigation software and geotagging their locations via social media. ...Read More

I often get asked, “How can you help me manage my company’s online reputation?” I know those inquiring are not asking for help in dealing with the glowing customer testimonials they have received on Twitter, Yelp, Facebook, and...Read More

Speech analytics and text analytics are extremely valuable tools in the battle for that precious data contained in recorded conversations with customers and in the text-based channels where they regularly communicate.Text and speech analytics...Read More

While looking for a little inspiration to write this post, I came across a Forbes article about business trends in 2014. One of the top trends identified is company rebranding. The article is quick to mention that “while external rebranding...Read More

On October 9, 1999 I married the love of my life. The following day we were whisked off tobeautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago.2 days into our trip, I was videotaping the sunset and noticed on...Read More