Rewarding behavior and interactions in a targeted and cost effective way, can be a powerful part of the loyalty toolkit. Here’s how you do it.It’s important to identify the desired behaviors – and the value of those behaviors – before designing a...Read More

You’re convinced your loyalty program stinks. Your biggest competitor's program has a far greater value proposition (not to mention, they just launched a beautiful mobile app while your churn rate jumped 5% last quarter).You feel like...Read More

SessionM powers over 1,500 loyalty programs.  They took to the streets to ask real college students across Boston what their favorite apps are, why and how loyalty translates across content, brands and relationships in today's every...Read More

In today’s hectic world, where speed and convenience are constantly sought after, online shopping is threatening the traditional brick-and-mortar retail experience, as well as customer loyalty, with consumers having access to an abundance of...Read More

With the responsibility of overseeing the existing base of accounts at Clutch, Matt Segal, VP of Account Management, is challenged with understanding a vast array of verticals that make up the 750+ current clients. Wireless providers have proven...Read More

We’re Doing Responsive Web Wrong, but We Can Fix ItFor nearly a decade web designers have concentrated on transitioning websites to more responsive designs, but many have failed to take into account the rapid increase in screen size. From...Read More

US consumers say they want a more personalized retail experience, yet remain reluctant to disclose personal information for fear of how retailers will use it. In turn, Accenture recently conducted a survey to explore the issues...Read More

It is no secret that sending personalized, relevant emails can increase subscriber engagement. Triggered emails have proven their effectiveness time and again.  According to the Q4 2014 Email Trends and Benchmarks Report, triggered emails...Read More

CPG Brands are feeling the squeeze between the rise of digital marketing channels on one side, and the dominance of retail channels on the other. To succeed, brands must shift their focus from traditional awareness and trial, to retention and...Read More

Why has the retail industry been slow to seriously adopt multi-channel promotion?  The industry has been talking about multi-channel promotion for years but despite the fact that mobile communication is on the rise and other digital media...Read More