The winds of change are blowing with regards to the use of personal data. Headlines seem to highlight privacy concerns on a daily basis. Epsilon takes great strides to set high standards for ourselves, and, as leaders in the marketing industry, we...Read More

Optimizing conversions is an important topic for any marketer, especially given the many components that can make up a strategy. It was no surprise this was a heavily discussed topic at this year’s Email Insider’s Summit in...Read More

Winning new customers is increasingly tough. Advertising, long the staple of that initiative for larger companies, has become an exercise in crawling through glass with the rise of media fragmentation, proliferation of subscription media, paywalls...Read More

Whether you’ve just been hired or have been running your organization’s loyalty rewards program for years, do you feel certain it’s running at peak performance?  Are you providing rewards that your members care about and...Read More

How should retailers best take advantage of the mobile shift? Almost 28 million Canadians own cellphones, out of which nearly 14 million own smartphones. Consumers spend a lot of time on their smartphones, leading to a continual increase in online...Read More

Since the nineties, the channel ecosystem has been characterized by traditional relationships such as partnerships with long-standing vendors, suppliers, and customers. With these partnerships comes well-established operating protocols that foster...Read More

In the book “Team of Teams”, General Stanley McChrystal describes how the Joint Special Operations Task Force (JSOTF), of which he took command in 2004, was transformed to respond to the unorthodox battle tactics deployed by Al Qaeda...Read More

What comes to mind when you think of true loyalty–perhaps a mental collage of best friends, family, your wedding day, a wagging tail, maybe a favorite coffee shop or boutique? Just as loyalty among individuals and things creates stronger...Read More

Sourcing meaningful rewards from dependable suppliers is a common pain point for many companies running points-based reward and loyalty program.At Global Reward Solutions (GRS®), we recognized how challenging that can be. That’s why we...Read More

A customer loyalty program is – and should be – one that touches every facet of your organization to drive customer engagement at all points of customer interaction. This is no small investment! But how do you know if your loyalty...Read More