Access to information has put B2B buyers in control of their path to purchase. In fact, many buyers are two-thirds to 90% of the way through their journey before they even contact a salesperson.How can B2B marketers help their sales team overcome...Read More

Back-to-school season is upon us. Parents are sighing with relief as the weekly routine will soon be back in full swing. And retailers are preparing to benefit from back-to-school spending as consumers check off items their back-to-school lists...Read More

This post is contributed by Mara Crisafulli, senior director, digital solutions at Epsilon where she drives the execution of business objectives for clients.   In college, I never fully understood why psychology was a minor...Read More

CVS/P&G 'guy aisle' great example of 'test and learn' method's successIn partnership with P&G, CVS saw success with a "guy aisle" in its stores.Retailers typically follow two approaches when finding ways to drive...Read More

While consumer adoption of technology is at record levels, it’s worthwhile to ask the hard questions about our reliance on it. Are we using technology for the benefit of our customers, or merely to lower our operating expenses? Does our...Read More

Fee-based loyalty programs: Should yours be one of them?Loyalty should be a two-way street. It’s the same with loyalty programs -- the best ones make both marketers and customers feel like winners.It makes sense, right? A sporting goods...Read More

When you think of personalized marketing, what comes to mind? Is it printing a customer’s name in a mailer? Populating a customer’s loyalty balance in an email statement? While these are examples of personalization, they barely scratch...Read More

This article originally appeared in The Wise Marketer, a U.K. based publication serving 15,000 marketers worldwide.Imagine it's a Wednesday evening. You had planned to go home and wax your car, but you need an electric polisher....Read More

Those of us who are retailers - or who work with retailers - know the holiday season is always top of mind, something for which planning starts earlier every year.  Planning covers everything - from store renovations to merchandising, to...Read More

The average person checks their phone around 150 times per day, according to a study by Kleiner Perkins Caufield and Byers. This near-constant connectivity without a doubt impacts all of their habits and processes for decision-making -- including...Read More