Today's path to purchase is radically different. Consumers shop where they want, how they want and when they want, often with their mobile devices firmly in hand. Consumers — not retailers — are now in charge.Imagine Janet, a...Read More

Debra Sharp of VentureBeat sat down with Jesse Grittner to discuss mobile personalization in preparation for participation in a webinar being held on November 4, 2015, titled The Mobile Effect: How to Turbocharge your Personalization. Clickhere to...Read More

Some reward companies pride themselves on the size of their warehouses and ability to ship merchandise to a variety of destinations worldwide. But why have thousands of items gathering dust in a large warehouse when it’s possible to procure...Read More

There are seven loyalty campaigns that every loyalty program should include in a lifecycle communications strategy. Each campaign is designed to influence a specific type of behavioral response from loyalty program members, based on where they are...Read More

Claire Tsai is Associate Professor of Marketing, Rotman School of Management, University of Toronto. Leonard Lee is Associate Professor of Marketing and Dean's Chair, NUS Business School, National University of Singapore. Together they...Read More

The traditional military definition of a "wingman" is the second pilot who flies behind and off the right wing of the lead aircraft. The wingman protects the lead by watching his/her back. As I reflected on this year’s MRA Corporate...Read More

Last year the London newspaper City A.M. ran an article about sports sponsorships during the FIFA World Cup. The article, like many others published before, during and after most major sporting events, questioned the wisdom of brands that agree to...Read More

While innovation, new technology, and changing consumer demands will fuel the next generation of reward design, some truths remain eternal: Customers are motivated by recognition and rewards; Some customers are more valuable than others and thus...Read More

Over time, customers can lose interest in retail loyalty programs. Likewise, retailers may start to take customers for granted. Here are five tips for re-kindling the value of that healthy relationship.The good news for retailers is that, while...Read More

I love to camp. In fact, if not for work obligations, I would be backcountry camping every week of October (as well as a backpacking trip the first week of November). Camping—especially in the backcountry—is a serious hobby. Not just...Read More