Over the past few years, the retail industry has been driven by the notion of big data and the role of technology to enable retailers to amplify and capitalize on the insights that information can bring. It is all part of a drive for the retailer...Read More

The following are excerpts from a live interview recorded in December 2015. What will be the biggest challenge for marketers over the next 3-5 years?The biggest challenges marketers will face in the coming years is definitely the speed of...Read More

Despite the multitude of resources deployed in pursuit of brand loyalty, many customers appear to be disillusioned by loyalty marketing and the intimacy it promises yet seldom delivers.Today’s consumer may enjoy a level of intimacy with...Read More

According to MCommerceDaily, thirty-seven percent (37%) of large retailers are planning to roll out iBeacon technology during the 2015 calendar year.  By the end of 2016 this number is slated to increase to fifty-six percent (56%).  And...Read More

The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. In political science...Read More

The rise of digital has created unparalleled opportunities for retailer marketers to demonstrate why their discipline is best placed to make sense of businesses’ new relationships with their customers. Yet the threats are just as great, with...Read More

For marketers today, it is the best of times and the worst of times. We have never had so much data at our fingertips. Nor have there ever been as many unique channels to connect to consumers. Leveraging these two assets to better understand our...Read More

This time of year, with holiday parties and shopping consuming your time, the last thing you’re thinking about is March 2016. But knowing an early Easter is approaching, now is the time to make sure you start 2016 with a bang.Easter is on...Read More

As 2015 quickly approaches its finale, this has largely been a year of technological epiphanies for customer-centric brands and industries which have aligned their strategies and capabilities to understand and motivate today’s savvy &lsquo...Read More

Whom some consider the father of advertising, David Ogilvy, once said, “Never stop testing, and your advertising will never stop improving." Beloved children's author Dr. Seuss rhymed, “Today you are YOU. That is TRUER than true...Read More