Chili’s was founded in 1975 and has grown into a chain including more than 1,550 locations in 30 countries. To personalize the customer experience, Chili’s officials have searched for innovations that will streamline a guest’s...Read More

Disruption is a powerful word in business. As companies like Uber and Airbnb continue to change the game for travel and hospitality, brands across all industries are following their lead in changing the way consumers interact with their favorite...Read More

Auto parts manufacturer Tenneco recently began enrollment for its 2016 Expert Plus loyalty program. The program, founded in 1998, is open to automotive service professionals and shop owners that use Walker emissions control and Monroe brakes,...Read More

Faced with navigating an entertainment industry that has seen a tremendous amount change, GameStop continues to standout among other brands that have been decimated by digital disruption. In this regard, GameStop not only maintains a firm presence...Read More

Caesars Entertainment Corporation operates some of the most renowned gaming brands in the industry including Harrah’s, Caesars and Horseshoe casinos. These establishments regularly excite and delight guests with memorable customer...Read More

Starbucks CEO Howard Schultz always knew that mobile customer engagement was a burgeoning tool for the company’s loyal customer base. It appears Schultz was prescient in his thinking. In December 2014, Starbucks introduced Mobile Order &...Read More

A Look at the Customer Challenges and Innovations Across the Automotive Service IndustryWhen it comes to customer engagement and loyalty, much of the attention is squarely on traditional industries spanning the retail universe. However, as...Read More

Ask yourself the following question: How would you ring a doorbell? Would you press it with your finger or your thumb?The odds are that if you are over 25 years old, you would use your index finger.But when you ask teenagers, you will find they...Read More

Loyalty programs are very popular with brands and customers these days. In fact 84% of Americans belong to at least one:But what is it about loyalty marketing that makes so many brands pursue it?Some of the most...Read More

A few weeks ago I was fortunate to be one of the first to read the 2015 Aimia Loyalty Lens Report. Loyalty Lens is an Aimia-sponsored annual research report designed to explore global trends in consumer loyalty, attitudes to technology and views...Read More