Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Designing Loyalty Programs That Stand Apart

The Switchfly Team , Switchfly | June 10 2026

Walk through the landscape of contemporary customer loyalty programs, and a striking pattern emerges. Earn points. Redeem for discounts. Repeat. The formula has become so ubiquitous that it.

Loyalty / Rewards Programs

Marketing Funnel Automation: From Awareness To Retention

Sally Wills, Braze , Braze | June 09 2026

Scaling customer engagement without scaling headcount is one of the central challenges of modern marketing. The volume of decisions required to run a funnel effectively, who receives what message, on.

Digital / Direct Marketing

What Loyalty Expo revealed about the future of customer loyalty strategy

Sarah VanDerHart, ITA Group , ITA Group | June 08 2026

What you need to knowCustomer loyalty strategy is shifting away from program design to relationship discipline, requiring brands to deliver value, relevance and emotional connection consistently over.

Loyalty / Rewards Programs

What Modern Customers Really Want from Loyalty Programs

The Baesman Team , Baesman | June 05 2026

Customer loyalty isn’t what it used to be—and that’s not a bad thing.In a recent feature from Loyalty360 our team at Baesman shared perspectives on how loyalty is evolving.

Loyalty / Rewards Programs

Mastering the 2026 Incentive Strategy Roadmap

The Group O Team , Group O | June 04 2026

Key Takeaways from Paul Flemr on IMA’s Motivation Insiders PodcastAs incentive programs continue to evolve, organizations are being challenged to rethink how they motivate, engage, and protect.

Customer Engagement Management: What It Is & How Brands Use It to Build Loyalty

The Baesman Team , Baesman | June 03 2026

Customer engagement management is how brands turn everyday interactions into lasting relationships. By combining data, personalization, and consistent experiences, brands can boost engagement.

Customer Engagement

Why Rewards Programs Struggle to Drive Engagement (Even When the Rewards Are Strong)

The Switchfly Team , Switchfly | June 02 2026

Organizations invest heavily in employee rewards programs with incentives that, on paper, should keep employees engaged. Cash bonuses, gift cards, even high-value travel.

New Research Exposes Emotional Loyalty Gaps Putting Customer Retention at Risk

The Phaedon Team , Phaedon | June 01 2026

U.S. consumers say brands consistently fall short on the emotional drivers that matter most—revealing hidden weaknesses in loyalty strategies across retail, hospitality, and travel.New research.

Loyalty / Rewards Programs

Key Takeaways from Loyalty Expo

The Group O Team , Group O | May 29 2026

What It Means for Modern Customer Acquisition & LoyaltyGroup O was proud to attend this year’s Loyalty360 Expo, one of the industry’s premier events focused on customer loyalty.

Loyalty / Rewards Programs