Growing up, just about everyone probably received the “Well, just because so-and-so is doing it, doesn’t mean you have to” lecture after some misguided shenanigans. Deserved or not, the goal of that sage advice was to foster independent thinking and decision-making. Following the masses isn’t always the best course. Same is true in the recognition industry. So much for not sounding like our parents.
For example, we find ourselves offering a variation....