What Your Brand Needs to Know About Gen Alpha and the Future of Loyal Consumers

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Generation Alpha, or Gen Alpha, is the first generation to be born entirely in the 21st century digital age, from 2010 to 2024. They are sometimes referred to as “iPad kids” because Apple introduced its tablet in 2010, around when the generation’s oldest members were born. Gen Alphas are known for being: Hyper-connected: They are comfortable with technology and social media from a young age. Independent: They are the first generation who had....