What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with?
During my time in the market research space, I have seen many studies, some of them mine, go unused. It is not a great feeling, but it happens. In order to prevent this, there are a few tactics we as researchers can do upfront that will minimize this lack of use....