Happy Friday and welcome to my Weekly News Roundup for July 18, 2014. Highlights include placing mobile at the center of marketing and it's untapped value, digital advertising and real-time innovations.
Making mobile marketing work
from Business Standard on 7/14
Placing mobile at the center of value creation of one's marketing strategy will lead to intelligent marketing by making good use of consumer and enterprise data. Through mobile, companies have the chance to reach consumers....