Despite heavy investment in AI, most banks still fall short when it comes to truly personalizing their marketing. AI is transforming customer engagement across industries, but it’s often underutilized, leaving messages bland and disconnected. Here’s how banks can break away from ineffective AI tactics to start making an impact now.
Focus on Real-Time, Contextual Triggers, Not Generic Segmentation
Many banks rely on broad, pre-defined segments to target customers,....