The third and final iteration of the customer funnel story involves a topic we should be both aware of and familiar with. That is how likely is the respondent to recommend us to family, friends and colleagues? If you thought this sounded a bit like net promoter score then you are correct.
There are many ways to score the likelihood to recommend question, NPS being the latest iteration of many. NPS involve asking directly how likely a respondent is to recommend a company based on a 0 –....