Last week as I was preparing for a meeting with one of SundaySky's newest customers – a top five U.S. retailer – I came across this eMarketer article, “Video Is the Next Frontier for Email Marketers.” The writer states that even though "consumers have shown an almost insatiable demand for online video," 43% of marketers don't use videos in email communications simply because they lacked the respective video content.
43%!! This excuse is on par with....