Mother’s Day isn’t just another date on the calendar—it’s a must-win moment for marketers and one that consumers forget at their peril. Even in uncertain times for retail, red-letter days remain resilient, with shoppers willing to spend big to celebrate the influential women in their lives. In 2024, Mother’s Day spending hit $33.5 billion—a 68% increase over the last decade. With 84% of U.S. adults celebrating Mother’s Day, brands in categories like....