Loyalty marketers have a delicate balance between acquisition and retention.
Both strategies, while often different, predicate a success for mature programs.
At Baesman, what we often find during our loyalty audits is that many brands have mature strategies in place to drive acquisition, but many of those brands falter in two areas.
- Retention Strategies
- Experiential Marketing
To start, retention is more than just a points-based tiered architecture, or the occasional....