My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As a research professional I find it useful to keep my feet on the ground and participate in surveys where feasible. This keeps me grounded in the respondent experience. Be wary of the researcher who strays too far from what he or she is asking their respondents to do.
One of the best ways to drive up survey abandonment and reduce....