It’s tough for Distributors and OEMs to launch new incentives and gain full engagement from Resellers. Not only are Distributors and OEMs battling the “noise” of everyday life—family demands, work deadlines, social media, consumer propaganda—they’re also facing off against the barrage of channel incentives already out there for Resellers. On average, consumers participate in at least eight loyalty programs. So maybe 3-10 incentive programs for the....