I have been inspired this week by three terrific articles that support my point of view that we have a great opportunity to bring OWNED media to the forefront of marketing.
My first inspiration came from Bryan Kramer. Bryan highlights that our “social and digital mediums have gifted us, and how humans interact and feel more compelled to take action. He declares that Businesses do not have emotion. People do.
People want to be a part of something bigger than themselves....