Data is really having a moment right now. Not only has “big data” become a regular buzzword in business circles, data scientists are in high demand, and companies are becoming more reliant on analytics to make decisions. We're expected to know our consumer, employee, and attendee preferences better than we ever have before. This means when it comes to survey data, it has never been more important to make sense of your results and actually put them to practical use. After all,....