Customer loyalty across generations – exploring preferences and approaches of Millennials and young Gen X

Mid-career adults (30–44 years old): Millennials and young Gen X Pragmatic loyalty membership preferences Millennials, also known as Gen Y, and young Gen Xers are more loyal to industries that align with their busy, resource-driven lives. In comparison to the general population, their memberships lean slightly more towards travel-related programs like airlines (14% vs. 13%) and hotels (13% vs. 11%).  "At SAS, before the....