So maybe, unlike team loyalty in sports, there’s no face and body painting. No smack talking the opponent. No outlandish displays of team colors or goofy mascots. But brand loyalty can be fierce—think about technology, athletic shoes, cola. It’s something incentive award buyers study diligently. And they should.
Consumer behavior and buying patterns don’t just go POOF when your incentive participants shop for awards. Those same trends and habits find....