There comes a time when all researchers have a bad day and craft a questionnaire that misses the mark. This can come in the form of a poorly worded question or logic that skips respondents off into the universe. To help mitigate these moments place a sticky note beside your monitor that reminds you to ‘Always Check Logic!’
There are several forms of logic that can be employed in a survey including: branch, skip, looping and advanced. The latter includes piping and masking, where....