Let’s be honest: most loyalty programs today are limping along on legacy logic and outdated assumptions.
Remember when just having a rewards card felt like a game-changer? When your customers lit up at the thought of collecting points, miles, or stamps? Fast-forward to now and many of those same programs are gathering digital dust, no matter how much budget you’re throwing at them.
The problem isn’t that loyalty is dead. It’s that it’s being taken for....