The back-to-school season, one of the largest consumer shopping holidays, is well underway. Because of the shopping propensity, consumers are shown numerous ads across many channels. This creates a lot of marketing clutter and means brands must find a way to stand out.
Marketers know that higher frequency does not always mean more impact. In fact, the best way to stand out is by engaging consumers with a relevant message based on their – or their child's &ndash....